Every texture we design is meant to dress a product. There is an intrinsically pragmatic component to our work. We call this industrialized creativity approach, in which we integrate design and technical feasibility.
The challenge launched by INSIDE put us to the test. We had a mood board filled with ideas to give us inspiration and no product to “dress”.
Knowing the product, its usability and its positioning is fundamental for us, so we selected four objects suited to the event’s sectors and we treated them like four real projects:
Thanks to this expedient we built stories around the products giving them a very precise identity, inspired by the scenarios and dressing them with textures.
This event was an opportunity to interact with a world focused on every detail and every meaning. Thank you Leather & Luxury for the invitation.
Are you interested in discovering the 7 textures created for INSIDE?
Come to Lineapelle 2024: February 20-22.